We knew there had to be a better way.
So we made one.
The beauty industry is broken.
Anyone in the skincare aisles of CVS can spot the obvious problem in front of them. There are hundreds of products, but... "How can I tell if any of these will actually work?"
There are bold claims everywhere.
"Fights acne!" "Fades dark spots!" "Stops aging!" Stops aging? How could that be true?
We know there's only one truth in this sea of marketing claims: it's all make-believe.
It's meant to make me feel bad about something I'd never felt bad about.
Am I supposed to be using cellulite cream?
Do my sun spots make me look old?
My skin needs to be scrubbed to be clean?
The answers? No, no, and no.
And even if these products did help, there's another, potentially greater threat: what exactly is in these bottles? Do we really want to get reduced wrinkles if the trade-off is increased exposure to carcinogens?
The beauty industry has swelled to $445 billion. Mostly, by pushing products we don't need.
An even more shocking figure? It's also pedaling 80,000 untested ingredients. Even though 60% of the chemicals in skincare go into our bloodstreams.
It's an industry that doesn't reflect our own experiences with beauty. That homemade egg mask recipe we tried after seeing a recipe in Allure. That friend who taught us the right way to pop a zit. That perfume our mom always wore and we wanted to one day buy.
We found ourselves asking: when did this all become about profit and deception?
When did beauty stop being about women finding their confidence?
After years of using only what was available to us, we'd had enough. We wanted to do something different. To make something for women by women.
We had three requirements for our line:
- It had to be natural. (Like really natural. Not earth-toned-bottle, just-for-marketing "naturale".)
- It had to make us feel beautiful.
- It had to work.
The three things beauty products should do, but largely don't.
We started with the inspiration of a mysterious bottle from our childhood.
There was an unlabeled bottle filled with something not quite an oil, but more than a serum.
It was brought over from India. Carried with love by our friend's mother who had gotten the recipe from her mother.
When you put it on, everything changed.
You looked up in the mirror and saw something different. You were glowing. And you carried that confidence with you.
That's the feeling we wanted for Beryl Naturals. That's where we began development.
Armed with that memory and a team of experts, we set about developing our skincare line.
We tested textures and formulas. We found the best packaging on the market. We prototyped and tweaked each product until our vision began to take shape.
We worked with dermatologists, experts, and researchers to make the most effective skincare line on the market.
We used what worked. Left out what didn't. And created something that was delightful to use.
We discovered the myth of needing different products for different skin types.
All skin needs hydration - not just "dry". All skin should be treated gently - not just "sensitive". All skin needs cell turnover and collagen boosting - not just "aging". All skin needs deep cleansing and unclogging - not just "acne-prone".
We had created five products. Designed to bring out your skin's natural beauty. Not to sell you on
THE END RESULT
After months of trial and error, we finally created the skincare line we'd been looking for our whole lives. We had created Beryl Naturals.
A five-product, holistic approach to skincare that works with your skin, not against it.